Vettai, the multi-starrer with Arya, Madhavan, Sameera Reddy and Amala Paul in the lead produced by Thirrupathi Brothers and UTV Motion Pictures has been confirmed as a Pongal 2012 release. This Lingusamy directed mass family entertainer promises to be a perfect festival release with all commercial elements.
UTV who are past masters in promoting their films to the hilt is starting their publicity campaign two weeks before release from January 1. The songs tuned by Yuvan Shankar Raja are already a hit. Vettai will be releasing big in nearly 500 to 600 screens worldwide. After the grand audio launch, the film has turned hot among distributors, and many areas including overseas has been sold out at high prcises.
The trade has confirmed that Shankar’s Vijay multi-starrer Nanban and Lingusamy’s Vettai featuring Madhavan and Arya will release on January 14, Pongal day. Earlier UTV Motion Pictures were planning to release Vettai on January 12, two days before Nanban to get the early bird advantage. However trade bigwigs shot down the idea, as they felt it will be “Pongal previous”.
There is a belief that if a film releases earlier than the festival day, it will not open well, as people are busy preparing and shopping for the festivities. So Vettai got pushed by two days from January 12 to 14, and will now take on Nanban.
The maestro Ilayaraja is going to perform live on December 28 at Nehru stadium in Chennai. The musical night “Endrendrum Raja” is being organised by Jaya TV. A press meet was held by Ilayaraja and Jaya TV to announce the grand show. It will be the maestro’s first public function after the demise of his wife. A spokesperson for Jaya TV said: “There has been tremendous response to Raja sir’s musical concert. The show promises to be exciting and interesting with a lot of surprises thrown in.”